Reimagining the Digital Creative Brief

Here’s a fantastic presentation from Gareth Kay, Director of Digital Strategy at Goodby, on the necessary evolution of the traditional advertising creative brief into the digital (or post-digital) era. Ostensibly at least; it’s actually about how consumer marketing itself needs to evolve to stay relevant.

Sounds like the Making Digital Work workshop was a pretty great event.

The brief in the post digital age

(via Sean Howard)

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April 20, 2010 | Filed Under Advertising, Emerging Technologies, Musings

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