NyQuil Nails Their Value Proposition

Now there’s some great packaging:

As someone currently trying to kick a cold, I can safely say that the look on that guy’s face is one to be envied. With luck, that’ll be me in about 20 minutes.

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• Recent Comments:

  • Tracy Pell: Jamie, Keep checking our twitter feeds and site, we will have the complete narrative (with even more
  • Sydney Rubin: Great recap, thanks! But don't forget to mention that your presentation was one of the highlights
  • Elisheba Muturi: Jamie, Thank you so much for these wonderful reflections. I totally understand having all these note
  • Heather Whaling: Thanks so much for participating in #chatmixer last night. Glad to hear you enjoyed your experience!
  • Jonathan Williams: http://collison.ie/blog/2009/08/undop
  • maggie soladay: Jamie great piece! It is like the collective unconscious (or maybe its conscience) all had a
  • chris: can i just borrow yours? :P
  • ivv: Wonder if Bob's going to fire the strategist his own agency employs: "James is a business