Interactive Strategy Prank Wars: Episode 1
Yesterday I took the everyday pranking between my colleague Steve and me to a dangerous new level. For the time being (until I turn off the Adwords campaign), when you Google “Steve Bagdasarian,” you get a little something extra. Go ahead.
Of course, Steve and the Chili’s team just won a Mixx Award for Search Marketing on Tuesday night, so I’m sure he’ll have found a way to hijack all my organic results in 24 hours or so. There’s a lot on the line here — personal brands are at stake.
Point of Sale, In Human Expression
It would be a fascinating study to use the webcams built into most modern laptops to capture photos of people’s expressions just at the moment they clicked “Submit” on different e-commerce forms. I’m not exactly sure how it would work — maybe a browser plugin, or a desktop app that ran silently in the background. You’d catch the gleam of anticipation in the eyes of the owners of new flat-screens from BestBuy.com, the trepidation of law school candidates paying their LSAT registration fees, and the victory dances of winning bidders on eBay.
You’d also see me flipping the bird at CityofBoston.gov as I submitted payment for a questionable parking ticket I received last weekend.
Like I said — the results would be pretty interesting.
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