The Medium is the Message
Does it get any better than this?
Too many people in advertising seem to think Marshall McLuhan’s famous phrase is actually “the media budget is the message.”
Once again proving that a big budget is not a precondition for smart advertising.
(Found locked to a signpost outside the Porter Square T station.)
[And yes, I phoned in the headline -- this too is a bastardization of the intent of McLuhan's oft-misquoted line.]
April 27, 2009 | Filed Under Advertising
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