Twitter Analytics: Where Are You?
Buzz surrounding Twitter’s quest for a business model has intensified recently, ranging from crackpot theories from unknown bloggers (like myself) to major media coverage. There was the unveiling of ExecTweets, a joint partnership with Microsoft, and more recently, major speculation about a possible takeover from Google.
In the meantime, it shocks me that Twitter is not selling one thing already: analytics. Brands, marketers, and even plenty of Twitter Elitists would kill to know more about their influence: from the really simple stuff like visits to your profile, to better understanding how your conversations spread (beyond invented metrics like ReTweetability). Omniture has rolled out a Twitter analytics package, but much of the data I’m envisioning can only come from the mothership. Not only would this provide value to those already well established in the community, but would be indispensable to those trying to build a business case for their companies and clients to dip a toe in the water.
This seems like a no-brainer. The talented developers at Twitter could launch this tomorrow if they wanted. So where are the analytics?
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