Best Ad of ‘09?

PlentyOfFish.com Ad

I announced the Worst Ad of 2009 not long ago, but I thought it would be a while before I could name a contender for the title of Best Ad of ‘09. But here it is. These are currently running all over Boston, mostly in and around public transportation. In case you can’t make out the photo, the copy reads:

We Delete Users Unfit To Date!

www.PlentyofFish.com

100% Free Dating Site

Whether or not you take issue with this judgmental philosophy, you have to admire the direct approach: “Value proposition; memorable URL; category and cost” — BAM. Not a bad way to set yourself apart in a sea of competition (you have heard of Darwin Dating, haven’t you?).

Reminds me in spirt of the winner of the 2008 Jamie Scheu Integrity in Advertising Award. Bravo.

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March 8, 2009 | Filed Under Advertising, Just For Fun, TV, Print, Outdoor 

Comments

2 Responses to “Best Ad of ‘09?”

  1. FM Days on March 9th, 2009 12:47 pm

    I have to agree with you on this one.

    The thing is that I can’t even figure out if this is supposed to be a pun or something clever that just missed. I am guessing that they didn’t do much testing before going live…

    BTW, didn’t some of the other dating sites get dinged last year for rejecting people who wanted to join?

  2. Matt on March 30th, 2009 1:35 pm

    I’ve been seeing these during my commutes on the orange line and must say that they definitely get your attention. They are ugly as heck though, just like the website, though I think that might be the point of the whole campaign.

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