Measuring Groundhog Impressions Not So Scientific After All
It was announced this morning that Punxsutawney Phil, America’s (and therefore the world’s) most famous groundhog, caught a glimpse of his shadow, thus predicting another six weeks of winter ahead.
Regardless of the fact that Phil’s prediction seems to be wrong more often than it is right, I take issue with this entire methodology. First of all, who on earth is qualified to tabulate shadow “impressions” among groundhogs, even if he or she only needs to count one? And even if that were possible, what’s the value of a single impression, anyway? I for one would like to see some sort of deeper engagement with said shadow before I could even begin to formulate a reasonable prediction of the remaining weeks of winter ahead.
In these modern times, when even groundhogs are on Twitter, I strongly believe we must request — nay, demand — more meaningful metrics from our groundhog analysts.
Comments
Leave a Reply
Subscribe via RSS