Brand Association: Burger King = Virgin Sacrifice?
Burger King has two interesting promotions running right now that are garnering a ton of buzz:
- First to launch was Whopper Virgins, a campaign to prove that people in remote areas of the world, who have never had a fresh-out-of-the-microwave fast food cheeseburger, prefer the Whopper to the Big Mac.
- Now, BK has unveiled Whopper Sacrifice, a new Facebook application that rewards users who de-friend 10 of their Facebook friends with a voucher for a free Whopper.
Individually, both are novel and edgy promotions. I was just discussing the latter with a colleague and realized that when rolled out back to back, as BK has done, the Whopper is suddenly associated with virgins and sacrifice.
Is this intentional, or just a freak coincidence? I can’t see how this does much to build the BK brand.
January 9, 2009 | Filed Under Advertising
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