Comments on: Responding to Overzealous Followers While Representing Your Brand http://www.scheuguy.com/blog/2008/12/15/responding-to-overzealous-followers-while-representing-your-brand/ Not-quite daily musings from a marketing technologist finding his way in the health care sector. Fri, 09 Apr 2010 19:45:20 +0000 hourly 1 http://wordpress.org/?v=3.0 By: bg http://www.scheuguy.com/blog/2008/12/15/responding-to-overzealous-followers-while-representing-your-brand/comment-page-1/#comment-196 bg Tue, 16 Dec 2008 20:39:12 +0000 http://www.scheuguy.com/blog/?p=346#comment-196 Scott’s been one of the only social media people I’ve seen on the brand side who will actually refute what he sees written and come on and discuss it. It’s the opposite of what usually happens where an agency or brand person lays down the PR spin. Couple of other major brands in the online space now could learn from that. Scott’s been one of the only social media people I’ve seen on the brand side who will actually refute what he sees written and come on and discuss it. It’s the opposite of what usually happens where an agency or brand person lays down the PR spin. Couple of other major brands in the online space now could learn from that.

]]> By: Carrie Kerpen http://www.scheuguy.com/blog/2008/12/15/responding-to-overzealous-followers-while-representing-your-brand/comment-page-1/#comment-195 Carrie Kerpen Tue, 16 Dec 2008 19:08:05 +0000 http://www.scheuguy.com/blog/?p=346#comment-195 Saw this post on WOMMA Word. I <3 Scott Monty. Not enough to buy a Ford, but enough to take a second look at least. He's an incredible asset. Saw this post on WOMMA Word. I <3 Scott Monty. Not enough to buy a Ford, but enough to take a second look at least. He’s an incredible asset.

]]> By: Kirk Skodis http://www.scheuguy.com/blog/2008/12/15/responding-to-overzealous-followers-while-representing-your-brand/comment-page-1/#comment-191 Kirk Skodis Mon, 15 Dec 2008 23:38:47 +0000 http://www.scheuguy.com/blog/?p=346#comment-191 Great to find your blog after Scott's retweet. You have a new reader. Smart post and funny because I just recently took note of another @ScottMonty conversation and sent it around to my colleagues as an example of a firm but graceful handling of a delicate situation. http://tinyurl.com/65jsfm Great to find your blog after Scott’s retweet. You have a new reader.

Smart post and funny because I just recently took note of another @ScottMonty conversation and sent it around to my colleagues as an example of a firm but graceful handling of a delicate situation.
http://tinyurl.com/65jsfm

]]> By: Trustworthy » Tough Times Call For Smart Response http://www.scheuguy.com/blog/2008/12/15/responding-to-overzealous-followers-while-representing-your-brand/comment-page-1/#comment-190 Trustworthy » Tough Times Call For Smart Response Mon, 15 Dec 2008 23:29:22 +0000 http://www.scheuguy.com/blog/?p=346#comment-190 [...] on his blog, Jamie Scheu writes about social media response hero, Scott Monty (Head of Social Media at Ford), and how he’s been [...] [...] on his blog, Jamie Scheu writes about social media response hero, Scott Monty (Head of Social Media at Ford), and how he’s been [...]

]]> By: Kellye Crane http://www.scheuguy.com/blog/2008/12/15/responding-to-overzealous-followers-while-representing-your-brand/comment-page-1/#comment-189 Kellye Crane Mon, 15 Dec 2008 21:02:07 +0000 http://www.scheuguy.com/blog/?p=346#comment-189 Nice of you to highlight this, Jamie. I was actually thinking over the weekend how lucky we *all* are that Ford was smart enough to hire Scott Monty. He has shown how social media can be used effectively under the most difficult of circumstances, and remained true to himself throughout. A less skilled (and dedicated) person would have unraveled -- and the business world is watching closely to see how these pioneering efforts fare. Lucky for everyone, this one has gone as well as could be expected. Nice of you to highlight this, Jamie. I was actually thinking over the weekend how lucky we *all* are that Ford was smart enough to hire Scott Monty.

He has shown how social media can be used effectively under the most difficult of circumstances, and remained true to himself throughout. A less skilled (and dedicated) person would have unraveled — and the business world is watching closely to see how these pioneering efforts fare. Lucky for everyone, this one has gone as well as could be expected.

]]> By: Christy http://www.scheuguy.com/blog/2008/12/15/responding-to-overzealous-followers-while-representing-your-brand/comment-page-1/#comment-187 Christy Mon, 15 Dec 2008 20:34:03 +0000 http://www.scheuguy.com/blog/?p=346#comment-187 Yes, I've been watching Scott Monty, too. I'm very impressed. Not only is he extremely skilled, he has done this long enough to develop that experience that turns into the sixth sense. It only comes with doing this for years. I don't envy his position one bit. There's no one better for the job. I just wish GM had the same type of person who doesn't belong to an agency... being an insider is key to making this work. Your account was very objective, and I appreciate not having to sift through the drama to get to the story! Yes, I’ve been watching Scott Monty, too. I’m very impressed. Not only is he extremely skilled, he has done this long enough to develop that experience that turns into the sixth sense. It only comes with doing this for years.

I don’t envy his position one bit. There’s no one better for the job. I just wish GM had the same type of person who doesn’t belong to an agency… being an insider is key to making this work.

Your account was very objective, and I appreciate not having to sift through the drama to get to the story!

]]> By: Dave Johnston http://www.scheuguy.com/blog/2008/12/15/responding-to-overzealous-followers-while-representing-your-brand/comment-page-1/#comment-186 Dave Johnston Mon, 15 Dec 2008 19:39:04 +0000 http://www.scheuguy.com/blog/?p=346#comment-186 Nice catch. That exchange nearly made my head explode. I'm really glad I left K Street and moved back to Indiana, I'll just leave it at that. Nice catch. That exchange nearly made my head explode.

I’m really glad I left K Street and moved back to Indiana, I’ll just leave it at that.

]]> By: Chuck http://www.scheuguy.com/blog/2008/12/15/responding-to-overzealous-followers-while-representing-your-brand/comment-page-1/#comment-184 Chuck Mon, 15 Dec 2008 19:17:08 +0000 http://www.scheuguy.com/blog/?p=346#comment-184 I've been highly impressed by how Scott has represented himself and Ford on Twitter and elsewhere, particularly given the attention on the auto industry right now. This article does a nice job of highlighting just a sliver of what he has been doing, and you're absolutely right, Ford is lucky to have him. @cwestbrook I’ve been highly impressed by how Scott has represented himself and Ford on Twitter and elsewhere, particularly given the attention on the auto industry right now.

This article does a nice job of highlighting just a sliver of what he has been doing, and you’re absolutely right, Ford is lucky to have him.

@cwestbrook

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