Inbound Marketing For The Win!

I got a sneak peek at 6:30am this morning at the music video debut of the endlessly talented Rebecca Corliss (aka @repcor), who wrote, directed, and edited the following two minutes and fifty-three seconds of unbound awesomeness promoting inbound marketing:

 

Also featuring cameos from Hubspot cohorts Ellie Mirman (@ellieeille), Pamela Seiple (@pamelump), Mike “If you’re not dialing, I’m not smiling” Volpe (@mvolpe), and others (watch closely for the Fail Whale).

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December 8, 2008 | Filed Under Advertising, Just For Fun, Social Media 

Comments

One Response to “Inbound Marketing For The Win!”

  1. jhimm on December 8th, 2008 9:21 am

    i have been wondering, lately, as i interact with more and more people online who aren’t being social, but are doing their jobs, where will be the tipping point when we, the consumers, become just as fed up with social media marketing as we are with everything else?

    someone wondered aloud the other day about how sites like Twitter would ever be profitable. my first thought? “make all the professionals pay for their accounts! they’re using the service to make money after all, why shouldn’t Twitter get a taste of that action?”

    and i realized that’s a very untenable, reactionary response. and is probably the beginning of the backlash. is there a danger that if we the users of social media become so wary that every new person we meet isn’t a person, but a tendril in the multi-pronged efforts of a marketing campaign, that social media itself will cease not only to be effective for marketing, but will cease to be effective at being social?

    radio tried a purely ad based model and eventually failed. TV tried a purely ad based model and is in the process of failing. newspaper went from print ads to online ads and is deep in the throes of “change or die”. with the exception of Amazon, the web is basically a purely ad based model. the social networking sites surely are. which means the clock is ticking for the web already. if we double burden social networking with built in advertising -and- professional members who are essentially living ads, at what point will this model fail too?

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