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	<title>Comments on: Pre-Roll Ads: I&#8217;m So Over You</title>
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	<description>Not-quite daily musings from a marketing technologist finding his way in the health care sector.</description>
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		<title>By: 5 Guidelines for Branded iPhone Apps &#124; Social Media Innovation</title>
		<link>http://www.scheuguy.com/blog/2008/10/12/pre-roll-ads-im-so-over-you/comment-page-1/#comment-20</link>
		<dc:creator>5 Guidelines for Branded iPhone Apps &#124; Social Media Innovation</dc:creator>
		<pubDate>Mon, 20 Oct 2008 17:01:10 +0000</pubDate>
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		<description>[...] Be cool. Not in the trendy sense, but in the laid back sense. Chill out. Build an app that people enjoy and can use, and let them engage with your brand along the way to whatever degree they choose.  No pre-roll anything. [...]</description>
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